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Reading: Convincing Voters: An experiment in the Canton of Schaffhausen

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Convincing Voters: An experiment in the Canton of Schaffhausen

Authors:

Ramon Göldi ,

Università della Svizzera Italiana (USI), Lugano, Switzerland
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Jean-Patrick Villeneuve

Università della Svizzera Italiana (USI), Lugano, Switzerland
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Abstract

This study analyses three different fictitious political communication designs related to two votings in the canton of Schaffhausen (Velo-Initiative and Hornkuh-Initiative). An online questionnaire addressing citizens’ evaluations on these designs and their impact on voting behavior was administered. The data was analysed using Gerber’s Big Five of Long-Term Characterization (2011). The analysis suggests that political campaigns can reduce uncertainty, but could not confirm that a strategy correlates specifically with an opinion change among swing or party voters.

How to Cite: Göldi, R., & Villeneuve, J.-P. (2017). Convincing Voters: An experiment in the Canton of Schaffhausen. Yearbook of Swiss Administrative Sciences, 185–197. DOI: http://doi.org/10.5334/ssas.114
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Published on 31 Dec 2017.
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