Research
Wie können Behörden ihre Kommunikation evaluieren? Möglichkeiten, Grenzen und Anwendungspraxis der Evaluation der Behördenkommunikation
Author:
Katharina Weber
MAS Communication Management and Leadership
Abstract
Evaluation can help communications managers in public authorities and governments to assess the quality and impact of their work and have more control over it, in order to meet the requirements for active, transparent and clear communication. The article discusses the benefits and limitations of evaluation in public authority communications. It presents a suitable evaluation model and shows how communications managers working in public authorities in German-speaking Switzerland can evaluate their communication practices.
How to Cite:
Weber, K. (2017). Wie können Behörden ihre Kommunikation evaluieren? Möglichkeiten, Grenzen und Anwendungspraxis der Evaluation der Behördenkommunikation. Yearbook of Swiss Administrative Sciences, 8(1), 150–167. DOI: http://doi.org/10.5334/ssas.112
Published on
31 Dec 2017.
Peer Reviewed
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